Where Joonbo began.
The name “Joonbo” comes from my father—it was his nickname for me growing up. My love for movies started with him, and later, my brother and I dreamed of making films together. While life took us on different paths, that seed became something I never let go of.
Joonbo Studios is built from those roots, but it’s reaching forward—into hybrid storytelling, AI filmmaking, and new formats that blur the line between digital illusion and emotional truth.
— Sergio SantanaFounder · Creative Director · Storyteller